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edward bernays, bernays, propaganda, public relations

Propaganda by: Edward Bernays

“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”

—Edward Bernays, Propaganda

Touted as the “father of public relations” Edward Burnays provides a candid and practical manual on how to influence the masses. His writings are inspired by the works of famous psychologists, including his uncle, Sigmund Freud. He also builds on his experience during World War I when he helped the American government sell the war to the masses. 

Bernays is an outspoken proponent of propaganda as a necessary tool of democracy. Although written in 1928, his book provides insights into the modern institutions that influence and shape our world.

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